Eve Cigarettes are are produced by the Liggett tobacco company, USA.
This cigarette brand was introduced in 1971 as
competition for Virginia Slims, produced by RJ
Reynolds corporation. The Eve cigarettes brand was
created in order to target the growing lady
smoker market. In order to be more appealing to their audience, Eve
cigarettes took a different marketing approach than
their competitor, Virginia Slims. The Eve
cigarettes line placed itself as the cigarette for the feminine woman, content with her role in life. The
Eve cigarettes brand positioning resulted in Eve 120s becoming the most feminine cigarette ever to be made.
created its feminine image by using very feminine art and marketing starting with the cigarette itself. The cigarette was
made long and slim, 100mm long originally and
was lengthened to 120mm within the first two years of introduction, in order to be more readily identified with the feminine ideal of slimness
and length. The filter of eve cigarettes is decorated with a multicolored flowers
band, and the same style was applied to the box, signifying that this was a ladies cigarette, and being fashionable and eye catching. The Eve
cigarettes philosophy is to make the Eve a beautiful cigarette,
to create a sense of appeal to female vanity and thereby making the woman who chose to smoke Eves more attractive than one who smokes another brand or more attractive than a woman who did not smoke at all.
Eve Cigarettes are manufactured in the U.S.A. and Germany and
are a product of the Liggett Group, the smallest of the major U.S. tobacco companies. these cigarettes were introduced in 1971 as competition for rival RJ Reynolds corporation's Virginia
Slims, a cigarette targeted at the growing ladies' market. Eve cigarettes were aimed at women contented to be feminine.
The packaging of Eve Cigarettes was changed in 2002. The flowers on the cigarettes pack were
replaced with butterflies. Ultra lights Eve cigarettes finally lost the long stemmed flowers
they had since their introduction and matched the regular eves by assuming the butterfly motif, with different colors
signifying the difference between the blue Ultra Lights and the teal Menthol Ultra Lights. In 2002 soft
pack 100s Eve cigarettes were introduced again, using the same butterfly design of the 120s.
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Cigarette Tax Revenues UP
With cigarette taxes rising in practically every state around the United States, you would expect that the higher cigarettes taxes would deter smokers somewhat. In Dallas there was an increase in tax collections in cigarettes this year of $53.5million! Even though cigarette tax revenues have increased by a huge sum, actual cigarette sales throughout states around the U.S.A are in fact down by 12%.
Cigarette taxes of around $125m in Dallas were collected in February, but it is said that it is far too soon to say whether the annual cigarette tax collections will pass that of 2006 cigarette taxes. In Dallas state cigarette taxes rose at the start of 2007 by $12 per carton, and was first feared that smuggling of cigarettes into Dallas will become a problem. The U.S. border and customs control reported that there is no attempt whatsoever of smuggling into Dallas although so far, where they have currently only found up to now a few packs of cigarettes here and there in cars coming into Dallas.